Subscription Content

A New Frontier for Pitches

July 15th, 2002 by

In the next few years, there may be an entirely new and lucrative medium to pitch. Satellite radio has been on the radar screen for only about a year, and only one service is fully… Continued

Conducting the News

July 15th, 2002 by

Ex-McGraw-Hill editors Rob Lineback and Jeremy Young launch The Semiconductor Reporter Web site (http://www.semireporter.com), designed to offer news and analysis for integrated circuit companies and their suppliers. The site will include news on the semiconductor… Continued

No Yahoos, Just Internet Blues

July 15th, 2002 by

Yahoo! Internet Life will publish its last issue in August according to publisher Ziff Davis Media. The five-year-old Web title made gains in paid circulation last year, but single-copy sales plummeted by more than half,… Continued

This Just In…

July 15th, 2002 by

Got lemons? Make lemonade. Hill and Knowlton responds to the rash of recent corporate debacles by launching a new transactions and restructurings specialty team. The team will help CEOs quickly and effectively articulate justification for… Continued

Prep Work Proves Key to Maximizing Technology in Crisis

July 15th, 2002 by

Dan Criscenti hadn’t counted on managing e-communications for a crisis of international proportions when he signed on with Ford. Criscenti’s initial role with the venerable auto manufacturer was to improve the efficiency of the company’s… Continued

Strategy of the Week

July 15th, 2002 by

You focus massive efforts on media training high-ranking executives (or, in the case of agencies, client spokespeople). But when reporters call, are you prepared to sit in the hotseat? We’ve found that all too often,… Continued

Finding the Right Wire For Your Organization Boils Down to Trust

July 15th, 2002 by

The news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire services. At a time when corporate… Continued

More than Just Clips

July 15th, 2002 by

Vocus teams with CyberAlert to offer clip collection and analysis within the Vocus Public Relations service. Vocus customers will be able to collect clips through CyberAlert (an Internet-based media-monitoring service) and manage and analyze those… Continued

No Need to Know Numbers?

July 15th, 2002 by

What quality would you prefer your CEO to have: honesty, vision, financial savvy or strong communications skills? Evidently recent events have taken their toll: Most PR professionals responding to a recent poll by WorkinPR said… Continued

KDPaine, Delahaye Medialink Make Peace

July 15th, 2002 by

KDPaine & Partners and Delahaye Medialink have reached an out-of-court agreement over the lawsuit that forced KDPaine President Katie Paine to temporarily shutter The Measurement Standard and shut down her measureofsuccess.com Web site (PRN, June… Continued