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4300 North Route 1, Building 1 South Brunswick, NJ 08852 609/520-4750 http://www.wsj.com The Wall Street Journal’s online version launched its Health Industry Edition this month, covering the business of healthcare with information from Dow Jones… Continued

National News: Rachel Beck, former retail writer for the Associated Press, returns as business columnist after a leave of absence. She will write a general column dubbed “All Business.” Anne D’Innocenzio, Beck’s replacement, will cover… Continued

How do you pitch a six-year old healthcare story to a national morning program? In-depth research was the answer for Pam Rwankole, media relations manager at Public Communications Inc. in Chicago. The agency was pitching… Continued

National News: The following changes take place at Us Weekly: Joanna Milter, associate editor, leaves; Joe Steuer, deputy editor, leaves; Jeanne Wolf joins as editor-at-large covering high-profile celebrities; Ken Baker is promoted to West Coast… Continued

Most media relations pros might give up on a media outlet after 14 months of pitching. But nothing came in the way of Michael Turner of Bearsworth Communications. Turner was pitching Mama Cooks California Style:… Continued

The Wall Street Journal launches a major new pitching opportunity for PR professionals in the health industry. WSJ.com’s new Health Industry Edition, http://wallstreetjournal.com/health, covers the business of health with news from The Journal, breaking news… Continued

Hearst Corp. is betting that the women’s programming that has made the Lifetime television network so popular could pay off in print, as well. The publisher will launch Lifetime in March 2003 as a bi-monthly… Continued

Have a lead on a great healthcare PR story? Now’s the time to send it our way. PR NEWS will publish a special issue devoted to healthcare public relations Monday, July 29. Send leads to… Continued

If ever there was a time to accentuate the positive, this is it – at least as far as the accounting industry is concerned. In the wake of the Enron/Andersen debacle, and faced with a… Continued

Between quick runs to the beach, PR pros are busy making their holiday press lists and checking them twice. Among companies pitching for the holidays this summer, we were not surprised to find that home,… Continued