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In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message “from John Sedgmore.” For a detailed analysis of how WorldCom’s marketing communications machine is handling the scandal… Continued

The Senate has passed a bill that could help alleviate one key healthcare crisis and open new opportunities for healthcare PR pros: The Nurse Reinvestment Act (S. 1864) would provide for public education campaigns promoting… Continued

Despite an enormous investment in health education campaigns, studies find that many important messages concerning health promotion and disease prevention are not sinking in. Although numerous government agencies, public health groups and company-sponsored programs have… Continued

When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he said he was “shocked by these discoveries.”… Continued

One of your top executives is scheduled to meet the news media in a series of important interviews. You realize your executive is very knowledgeable about the organization, possesses uncommon intelligence, dresses stylishly and, perhaps… Continued

PR practitioners with Mystic Aquarium & Institute for Exploration and its agency, Cronin and Co., got a serious lesson in flexibility and determination when they scheduled a key media event for the week of Sept.… Continued

P.O. Box 2102 Orinda, CA 94563 http://www.ePregnancy.com The casual observer might think the “e” in ePregnancy stands for “electronic.” After all, the newly-launched print pub originated as a Web site devoted to expectant moms. But… Continued

National News: The following changes take place at Us Weekly: Joanna Milter, associate editor, leaves; Joe Steuer, deputy editor, leaves; Jeanne Wolf joins as editor-at-large covering high-profile celebrities; Ken Baker is promoted to West Coast… Continued

Most media relations pros might give up on a media outlet after 14 months of pitching. But nothing came in the way of Michael Turner of Bearsworth Communications. Turner was pitching Mama Cooks California Style:… Continued

The Wall Street Journal launches a major new pitching opportunity for PR professionals in the health industry. WSJ.com’s new Health Industry Edition, http://wallstreetjournal.com/health, covers the business of health with news from The Journal, breaking news… Continued