Subscription Content

American Pastime Risks Credibility

July 15th, 2002 by

Just when America needs its national identity the most, the national pastime seems to have joined the ranks of greedy corporations and ruthless executives. At least that’s what many fans are saying in the wake… Continued

SWATing Executives

July 15th, 2002 by

President Bush’s speech on corporate responsibility last week unveiled or endorsed several proposals for keeping crooked execs in line, including a financial crimes “SWAT” team that would investigate alleged abuses of power. The speech underscored… Continued

Convergence of Investor Relations and Corporate Communication

July 15th, 2002 by

Almost 50 years ago, a function called “investor relations” was created within the public relations division at General Electric for the purpose of communicating with investors. In those days, individuals rather than institutions dominated the… Continued

Association Revs Up Consumer Awareness of Safety Issue

July 15th, 2002 by

To say tire safety isn’t the sexiest topic in the world would be an understatement. The Rubber Manufacturers Association (RMA), the primary national trade association for the finished rubber products industry, knew that it had… Continued

Media Moves

July 15th, 2002 by

National News: Scott Hillis, former technology correspondent for Reuters America, becomes economic correspondent in China. He will be based in Beijing, covering foreign trade, investments, macroeconomics and financial affairs. Email scott.hillis1@reuters.com … Heather Bobrow, editorial… Continued

Strategy of the Week

July 1st, 2002 by

With vacation season upon us, we’re spending more time talking to voice mailboxes than to PR practitioners, a phenomenon which unhappily reminds us of a key media relations mantra: In a 24/7 news environment, there… Continued

Boo-Hoo for Yahoo

July 1st, 2002 by

Yahoo will shut down its financial news program, Yahoo FinanceVision, and Yahoo Radio, which broadcasts material from traditional radio stations over the Internet. The company says its gamble on Web broadcasting has been unprofitable. (Yahoo:… Continued

Get Local Pitches Online

July 1st, 2002 by

Got a great local angle for your pitch? Go straight to the online editors. Online newspapers are the top source of local news and information online for Web surfers who read newspapers online. Those users… Continued

ePregnancy.com Gives Birth to Print Pub

July 1st, 2002 by

ePregnancy.com will launched a monthly print publication in June with a 466,000-copy first run. The Web site is wildly popular, with 500,000 unique users per month and more than 5 million page views, according to… Continued

The Upside for Tech Execs

July 1st, 2002 by

Upside magazine relaunched its daily news site, Upside.com, last week after eliminating its daily Web coverage due to adverse economic conditions last fall. The site will be managed by the editorial team that produces the… Continued