Yahoo! Internet Life will publish its last issue in August according to publisher Ziff Davis Media. The five-year-old Web title made gains in paid circulation last year, but single-copy sales plummeted by more than half,… Continued
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This Just In…
July 15th, 2002 by PRNEWSGot lemons? Make lemonade. Hill and Knowlton responds to the rash of recent corporate debacles by launching a new transactions and restructurings specialty team. The team will help CEOs quickly and effectively articulate justification for… Continued
Prep Work Proves Key to Maximizing Technology in Crisis
July 15th, 2002 by PRNEWSDan Criscenti hadn’t counted on managing e-communications for a crisis of international proportions when he signed on with Ford. Criscenti’s initial role with the venerable auto manufacturer was to improve the efficiency of the company’s… Continued
Strategy of the Week
July 15th, 2002 by PRNEWSYou focus massive efforts on media training high-ranking executives (or, in the case of agencies, client spokespeople). But when reporters call, are you prepared to sit in the hotseat? We’ve found that all too often,… Continued
Finding the Right Wire For Your Organization Boils Down to Trust
July 15th, 2002 by PRNEWSThe news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire services. At a time when corporate… Continued
Green Gaffe or Clever Comms?
July 1st, 2002 by PRNEWSExxonMobil is suing Greenpeace over what it calls an infringement on its brand in France. Greenpeace’s French wing has been running a “Stop E$$o” campaign that replaces the “S’s” in ExxonMobil’s French logo with dollar… Continued
But CEOs Accountable for Rebuilding Trust
July 1st, 2002 by PRNEWSGolin/Harris’ latest survey, “Trust in American Business,” on the other hand, shows that 37 percent of 200 Americans polled in June believe the crisis of trust will get worse over the next few months (perhaps… Continued
Reputation For Some Looks Rosy
July 1st, 2002 by PRNEWSIn the wake of yet another accounting scandal, who would guess that any corporation’s reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate Reputation Survey, however, financial services companies and travel companies all… Continued
Summer Reading List
July 1st, 2002 by PRNEWSWouldn’t want those lazy days on the beach to go completely to waste … Looking for a good read to fill your summer leisure time? Below are some of the latest titles geared at the… Continued
People Moves
July 1st, 2002 by PRNEWSCorporate Moves James Holtje becomes manager of leadership communications, a new position, at Siemens Corp. Holtje joins Siemens from WPP’s Brouillard Communications. He will be responsible for writing articles, exec speeches and thought leadership pieces,… Continued