In the next few years, there may be an entirely new and lucrative medium to pitch. Satellite radio has been on the radar screen for only about a year, and only one service is
fully operational. But almost half of the American population 12 and over are aware of satellite radio services like XM and Sirius Satellite Radio. The services, which offer
digital music, news and talk programming that can be picked up anywhere in the United States, are in their infancy. But according to data from research firm Ipsos-Reid, which
surveyed more than 1,100 Americans in April and May, Americans are catching on quickly. For more information, see http://www.ipsos-reid.com.
A New Frontier for Pitches
