American Express is writing a “war clause” into its advertising contracts, reserving the right to cancel or postpone advertising should the United States go to war in 2003, according to a recent story in Advertising… Continued
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Tipsheet: Managing Crises Internally
January 27th, 2003 by PRNEWSMost communications teams plan carefully for the external repercussions of a crisis – you prepare “war rooms” to ensure easy strategizing and monitoring of the media, you make sure you have a dark site ready… Continued
PR Helps Beat ‘Reincarnation’ of One Priest’s Personal Crisis
January 27th, 2003 by PRNEWSMost PR practitioners would agree the Catholic Church needs to focus its attention on a few Golden Rules of crisis communications: Tell the truth and take responsibility. When the sex scandal that has eaten away… Continued
Media Insight: "CheckPoint CNBC"
January 27th, 2003 by PRNEWSCNBC 2200 Fletcher Ave. Fort Lee, NJ 07024 201/585-2622 http://www.cnbc.com There are plenty of programs covering the security field as part of their broader news mission. But “CheckPoint CNBC,” launched late last year, offers a… Continued
Media Metrics
January 27th, 2003 by PRNEWSIt’s easy to put together a list of the top 10 media markets for your general news. But it’s not so easy to find the top 10 media markets for teenagers … or Hispanics …… Continued
Strategy of the Week
January 27th, 2003 by PRNEWSThere’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued
Media Moves
January 27th, 2003 by PRNEWSNadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email jay_akasie@worthmedia.com … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued
Retirement Reading
January 27th, 2003 by PRNEWSNewsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued
Job Tracker
January 20th, 2003 by PRNEWSSeeking a Public Relations Manager with 8+ years of expertise in Emerging Markets and Internal Communications for a leading nationwide financial services corporation. Candidates must have national relationships with ethnic media and organizations associated with… Continued
Innovate HR
January 20th, 2003 by PRNEWSHave a unique employee relations story to tell? HR Innovator, a new magazine for human resources decision-makers from Innovator Media, will showcase individuals (not necessarily limited to HR execs) who have significantly contributed to an… Continued