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Strategy of the Week

January 27th, 2003 by

There’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued

Media Moves

January 27th, 2003 by

Nadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email jay_akasie@worthmedia.com … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued

Retirement Reading

January 27th, 2003 by

Newsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued

Girls Just Want … Another Magazine

January 27th, 2003 by

A sneak peak at Lifetime, the new magazine slated for an April launch and based on the women’s cable network, is available in large newspapers and in trades like Ad Age and Adweek. Hearst and… Continued

Trends & Tactics …

January 27th, 2003 by

Trend: Contrary to conventional wisdom, trust in corporations is growing in America, according to Edelman’s most recent Trust Survey. Forty-eight percent of U.S. opinion leaders express trust in business. That number is up from 41… Continued

Creating the Best Crisis Comms Team — One Crisis at a Time

January 27th, 2003 by

You may recall the scene in “Mission Impossible” when main character Peter Graves flips through a folder of photos and selects the ideal group for that week’s mission. Most PR professionals facing a crisis wish… Continued

IPR Names New Officers

January 27th, 2003 by

The Institute for Public Relations named 2003 officers and trustees, including Frank Ovaitt, co-chair of the executive committee of the board of trustees; Ward White, co-chair of the executive committee of the board of trustees;… Continued

Throw Out the Old Handbook in Favor of Today’s Crisis Drills

January 27th, 2003 by

Maybe it’s the war-time mentality. Maybe it’s post-Enron thinking. Or maybe it’s a lesson from Sept. 11: The worst can happen, and companies must be prepared. Whatever the case, over the past year, crisis managers… Continued

A Model for Rebuilding Trust

January 20th, 2003 by

The Public Relations Coalition is challenging corporate America to take a structured approach to regenerating trust with the American public. The coalition of 19 communications organizations, including PRSA, IPR, IABC, the Arthur Page Society and… Continued

The ‘Key’ to Employee Satisfaction

January 20th, 2003 by

The Associated Press got some bad press of its own recently when it distributed key chains to employees with the message, “AP Diversity: Many Views, One Vision.” AP staffers, who have been in negotiations with… Continued