There’s no worse time to burn a media contact than when your organization is in crisis. We polled some of our colleagues at sister publications to find out what companies do wrong when dealing with… Continued
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Media Moves
January 27th, 2003 by PRNEWSNadine Heintz, staff writer for Worth, leaves to join Inc. Jay Akasie takes over writing the Pros’ Picks section. Email jay_akasie@worthmedia.com … Brian Underwood joins Fitness, writing the Balancing Act and Healthy Pregnancy sections. Email… Continued
Retirement Reading
January 27th, 2003 by PRNEWSNewsday launches a weekly section for soon-to-be retirees, with content targeted at readers over 50. The section includes features on personal finance, housing, healthcare, travel and leisure, investing, taxes, education and even new careers for… Continued
Girls Just Want … Another Magazine
January 27th, 2003 by PRNEWSA sneak peak at Lifetime, the new magazine slated for an April launch and based on the women’s cable network, is available in large newspapers and in trades like Ad Age and Adweek. Hearst and… Continued
Trends & Tactics …
January 27th, 2003 by PRNEWSTrend: Contrary to conventional wisdom, trust in corporations is growing in America, according to Edelman’s most recent Trust Survey. Forty-eight percent of U.S. opinion leaders express trust in business. That number is up from 41… Continued
Creating the Best Crisis Comms Team — One Crisis at a Time
January 27th, 2003 by PRNEWSYou may recall the scene in “Mission Impossible” when main character Peter Graves flips through a folder of photos and selects the ideal group for that week’s mission. Most PR professionals facing a crisis wish… Continued
IPR Names New Officers
January 27th, 2003 by PRNEWSThe Institute for Public Relations named 2003 officers and trustees, including Frank Ovaitt, co-chair of the executive committee of the board of trustees; Ward White, co-chair of the executive committee of the board of trustees;… Continued
Throw Out the Old Handbook in Favor of Today’s Crisis Drills
January 27th, 2003 by PRNEWSMaybe it’s the war-time mentality. Maybe it’s post-Enron thinking. Or maybe it’s a lesson from Sept. 11: The worst can happen, and companies must be prepared. Whatever the case, over the past year, crisis managers… Continued
A Model for Rebuilding Trust
January 20th, 2003 by PRNEWSThe Public Relations Coalition is challenging corporate America to take a structured approach to regenerating trust with the American public. The coalition of 19 communications organizations, including PRSA, IPR, IABC, the Arthur Page Society and… Continued
The ‘Key’ to Employee Satisfaction
January 20th, 2003 by PRNEWSThe Associated Press got some bad press of its own recently when it distributed key chains to employees with the message, “AP Diversity: Many Views, One Vision.” AP staffers, who have been in negotiations with… Continued