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Winning a GSA Contract Can Be All You Need to Sell to Uncle Sam

February 3rd, 2003 by

In an uncertain economy, the federal government can be a reliable source of revenues–often with good margins. To break into the federal market, PR firms should look to win a spot on the General Services… Continued

Girls Just Want … Another Magazine

January 27th, 2003 by

A sneak peak at Lifetime, the new magazine slated for an April launch and based on the women’s cable network, is available in large newspapers and in trades like Ad Age and Adweek. Hearst and… Continued

Trends & Tactics …

January 27th, 2003 by

Trend: Contrary to conventional wisdom, trust in corporations is growing in America, according to Edelman’s most recent Trust Survey. Forty-eight percent of U.S. opinion leaders express trust in business. That number is up from 41… Continued

Creating the Best Crisis Comms Team — One Crisis at a Time

January 27th, 2003 by

You may recall the scene in “Mission Impossible” when main character Peter Graves flips through a folder of photos and selects the ideal group for that week’s mission. Most PR professionals facing a crisis wish… Continued

IPR Names New Officers

January 27th, 2003 by

The Institute for Public Relations named 2003 officers and trustees, including Frank Ovaitt, co-chair of the executive committee of the board of trustees; Ward White, co-chair of the executive committee of the board of trustees;… Continued

Throw Out the Old Handbook in Favor of Today’s Crisis Drills

January 27th, 2003 by

Maybe it’s the war-time mentality. Maybe it’s post-Enron thinking. Or maybe it’s a lesson from Sept. 11: The worst can happen, and companies must be prepared. Whatever the case, over the past year, crisis managers… Continued

CSR Online

January 27th, 2003 by

Missed the announcement of the CSR Award Winners in PR NEWS? Check out our Web site, http://www.PRandMarketing.com, for a list of the winners and more information on the awards program.

Speaking of PR

January 27th, 2003 by

Have something to say about PR? PRSA is looking for speakers for its 2003 International Conference in New Orleans. The event, slated for Oct. 25-28, will focus on “Building Credibility, Confidence and Respect.” Potential speakers… Continued

Product Launches Don’t Depend on the Super Bowl

January 27th, 2003 by

As football season draws to an end and reports abound about $2 million price tags for 30 seconds of “Super Advertising,” a new survey shows that consumers have short memories when it comes to product… Continued

Bio is Booming … But is Transparency a Bust?

January 27th, 2003 by

Pharmaceuticals and biotechnology may be among the few areas that have been booming over the past year, but the companies in this sector may not be doing as much as they should to avoid risk.… Continued