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Hispanics are one of the fastest-growing and most influential groups in the United States. According to most figures, there are 35 million Latinos in the United States (and 40 million if you count Puerto Rico).… Continued

Journalists learn early in their careers that an article typically has more credibility if you can quote a source by name and not merely refer to the source as “company spokesperson” or “a spokeswoman for… Continued

CNN debuted “On the Story” last month, a Saturday morning program featuring a panel of the network’s female journalists discussing news and events. During its first episode, the women discussed the upcoming Israeli election, challenges… Continued

The Next American City will draw on planners, politicians, bankers, developers, architects and other sources to document the changing face of America’s metropolitan areas. The new consumer magazine will publish four times a year, starting… Continued

More than 80 percent of respondents in a recent survey consider earned media to be trustworthy, while less than 12 percent said paid media could be trusted. And according to the survey of 850 opinion… Continued

If you think audio news releases are just another tool in the PR toolk it — and a relatively boring one at that — think again. A new generation of ANRs is proving to be… Continued

After last week’s State of the Union Address, there’s little doubt in most Americans’ minds that a war in Iraq is more a probability than a possibility. In addition to the ongoing War on Terror… Continued

Need a run-down of all the important dates and deadlines for PR associations’ 2003 programs? In this issue, we offer you a guide to important dates for four key groups. Stay tuned to next week’s… Continued

PR NEWS regrets to report the deaths of three Ohio PR practitioners in a car accident last month. Barbara Conry-Dressman, Patrick Cunningham and Kevin Pfirrman were killed on their way to a client meeting in… Continued

Grassroots, on-site promotions, especially those aimed at teens and young adults, are typically very effective. But always insist that you have the final say over what promoters on-site are saying, doing and distributing. That lesson… Continued