It's easy to put together a list of the top 10 media markets for
your general news. But it's not so easy to find the top 10 media
markets for teenagers ... or Hispanics ... or other demographics.
For this installment of Media Metrics, we partnered with Delahaye
Medialink to track down the right markets for your news targeted at
teens.
The numbers include "Total Audience" for the target market (the
total number of persons consuming media in that market), "Target
Audience" (the number in the target audience in that market) and
the percentage of the total market those target consumers make
up.
Our charts include the top markets by number, which for the most
part resemble any major market media list, and top markets by
percentage of audience - which may include a few surprises.
|
Markets with the Most
Children 13 - 17 |
||||
|
|
|
Total
Audience |
Target
Audience |
Percent
|
|
1.
|
New York |
14,316,000
|
2,391,000
|
16.7
|
|
2.
|
Los Angeles |
9,443,000
|
1,246,000
|
13.2
|
|
3.
|
Chicago |
6,703,000
|
1,023,000
|
15.3
|
|
4.
|
San Francisco |
5,328,000
|
768,000
|
14.4
|
|
5.
|
Philadelphia |
3,826,000
|
678,000
|
17.7
|
|
6.
|
Boston |
4,022,000
|
677,000
|
16.8
|
|
7.
|
Miami- Ft. Lauderdale |
2,929,000
|
647,000
|
22.1
|
|
8.
|
Detroit |
3,436,000
|
548,000
|
15.9
|
|
9.
|
Tampa- St. Petersburg |
1,872,000
|
507,000
|
27.1
|
|
10.
|
Dallas- Ft. Worth |
3,848,000
|
428,000
|
11.1
|
|
Markets with Highest
Percentage of Children 13 - 17 |
||||
|
|
|
Total
Audience |
Target
Audience |
Percent
|
|
1.
|
Salt Lake City |
1,143,000
|
309,000
|
27.0
|
|
2.
|
Memphis, TN |
865,000
|
226,000
|
26.1
|
|
3.
|
Rochester, NY |
809,000
|
203,000
|
25.1
|
|
4.
|
Birmingham, AL |
743,000
|
183,000
|
24.6
|
|
5.
|
Charleston, SC |
410,000
|
100,000
|
24.4
|
|
6.
|
New Orleans |
906,000
|
220,000
|
24.3
|
|
7.
|
Omaha, NE |
492,000
|
119,000
|
24.2
|
|
8.
|
Boise, ID |
303,000
|
73,000
|
24.1
|
|
9.
|
Cedar Rapids, IA |
146,000
|
35,000
|
24.0
|
|
10.
|
Jackson, MS |
317,000
|
76,000
|
24.0
|
(For more information, see http://www.delahayemedialink.com)