American Express is writing a "war clause" into its advertising
contracts, reserving the right to cancel or postpone advertising
should the United States go to war in 2003, according to a recent
story in Advertising Age. The company says it's just smart business
since no one knows what kind of economic hit businesses could take
in the event of war.
What about PR? While we haven't heard of any companies including
"war clauses" in their agency contracts, we want to know what you
think. Is it wise to have a contingency plan in case your PR
efforts take an unanticipated blow to the budget this year? Email
your thoughts to [email protected].