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Media Insight: Government Enterprise

January 20th, 2003 by

CMP, Attn: Stephanie Stahl 600 Community Drive Manhasset, NY 11030 516/562-5662 516/562-5036 (fax) http://www.governmententerprise.com In March, CMP will launch a quarterly supplement to InformationWeek that taps one of the few markets b-to-b publishers see booming… Continued

Media Metrics

January 20th, 2003 by

Scoring a placement on a national broadcast program is every PR pro’s dream (or nightmare, depending how hard the client is pushing for “Today” coverage of small-time news). We can’t change the client’s expectations, but… Continued

Media Strategy of the Week

January 20th, 2003 by

You don’t have to be told that press releases should be approved by senior management, by client organizations or departments, and in some cases even by legal. But how often do you approach third parties… Continued

Reporting for Retail

January 20th, 2003 by

GamePro Magazine will publish a new monthly report with information targeted at the retail community. GamePro Report: the Cutting Edge Resource for Video and PC Games will include upcoming games, industry research, trends on game… Continued

Capital Replacement

January 20th, 2003 by

CNBC is reshuffling its Friday night line-up, replacing “The Wall Street Journal Editorial Board with Stuart Varney” with “Capital Report with Alan Murray.” The staff of “The Wall Street Journal Editorial Board” will remain with… Continued

Personal Closure

January 20th, 2003 by

It hasn’t been a good year for personal finance, whether you’re judging by your (401)K or the world of publishing. Either way, pickings are slim. Bloomberg this month closed its Bloomberg Personal Finance, with spokespeople… Continued

Job Tracker

January 20th, 2003 by

Seeking a Public Relations Manager with 8+ years of expertise in Emerging Markets and Internal Communications for a leading nationwide financial services corporation. Candidates must have national relationships with ethnic media and organizations associated with… Continued

Innovate HR

January 20th, 2003 by

Have a unique employee relations story to tell? HR Innovator, a new magazine for human resources decision-makers from Innovator Media, will showcase individuals (not necessarily limited to HR execs) who have significantly contributed to an… Continued

PRN Executive Recruiter Guide Available FREE to Subscribers

January 20th, 2003 by

Time is running out to get the new edition of the PR NEWS Executive Recruiter Guide – for subscribers only. The guide, in electronic format, lists nearly 50 recruiters specializing in marketing communications and PR.… Continued

Trends & Tactics

January 20th, 2003 by

Editor’s Note: Earnings season is upon us – where do you fit in? Below, check out trends and tactics for leveraging releases. Already maximized your release’s potential? See page 7 for how to get the… Continued