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The Web is proving to be one of the most effective outlets for philanthropic efforts, according to a new study, “Towards e-Engagement: How Nonprofits and Individuals Engage Online,” by The Kellogg Foundation; Network for Good,… Continued

At technology firm Plateau Systems Ltd. in Arlington, Va., Director of Corporate Communications David Pedreira gets an email notice from his clipping service whenever the competition puts out a press release. He talks to analysts… Continued

As the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued

Even before the corporate scandals that shook the nation last year, the CEO’s term had been on a downward slope. Jim Lukaszewski, founder and chairman of the Lukaszewski Group Inc., which specializes in crisis management,… Continued

We thought we could sell. Like any hot shot PR firm during the dotcom hey-days, we thought we walked on water when it came to winning new business. After all, we had started with nothing… Continued

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

In late 1999, the U.S. government filed a multibillion-dollar lawsuit against the major tobacco companies. It sought to recover government healthcare costs and wrongful cigarette-company profits produced by the industry’s alleged history of misdeeds, including… Continued

Thomson Healthcare 5 Paragon St. Montvale, NJ 07645 http://www.drugtopics.com Even before the nation’s anxiety level reached historic highs because of the war in Iraq (and against global terrorism), new drugs were being developed and sent… Continued

In this new feature for PR NEWS – prompted by reader surveys requesting even more media relations insight — we ask top media journalists to share their best and worst experiences dealing with PR contacts.… Continued

Last night, millions of Americans tuned in to the 75th anniversary of the Academy Awards. Celebrity being the current opiate of the masses, “Oscar’s” birthday bash has a big red circle around it on the… Continued