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April 7th, 2003 by

A recent survey exploring American attitudes toward international products and companies since the beginning of the war in Iraq shows – not surprisingly — that consumers are more skeptical of purchasing French, German and Canadian… Continued

Using PR to Counter Negative Perceptions, Unify Industry

April 7th, 2003 by

The death earlier this year of Baltimore Orioles pitcher Steve Bechler cast a white-hot spotlight on the dietary supplement Ephedra, which Bechler had been taking at the time of his death. Coroner Dr. Joshua Perper… Continued

Connecting With the Next Big Thing

April 7th, 2003 by

Whether it is a threat to global peace, another corporate scandal, or a natural disaster, it seems that associations and nonprofits are always competing against the Goliaths just for a little of the public’s attention.… Continued

With Smart Crisis Plan in Wake of Anthrax Attacks, Postal Service Shows no Baggage

April 7th, 2003 by

In its 228-year history, the United States Postal Service never experienced a crisis to the degree it did during the anthrax scare of 2001. But after deploying its crisis communication plan related to the scare,… Continued

Roundtable: Maintaining Solid Media Relations During Wartime

March 31st, 2003 by

As the war in Iraq enters its third week, we asked many PR executives for their take on how the conflict is impacting their profession. With communications such a vital part of Corporate America, the… Continued

The CEO in Transition: The 100-Day Cycle and Other Survival Patterns

March 31st, 2003 by

Even before the corporate scandals that shook the nation last year, the CEO’s term had been on a downward slope. Jim Lukaszewski, founder and chairman of the Lukaszewski Group Inc., which specializes in crisis management,… Continued

Selling Against the Pain

March 31st, 2003 by

We thought we could sell. Like any hot shot PR firm during the dotcom hey-days, we thought we walked on water when it came to winning new business. After all, we had started with nothing… Continued

Seeking Young PR Stars…

March 31st, 2003 by

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Fight Fire with Fire: PR Targets Tobacco Industry’s Campaign Contributions

March 31st, 2003 by

In late 1999, the U.S. government filed a multibillion-dollar lawsuit against the major tobacco companies. It sought to recover government healthcare costs and wrongful cigarette-company profits produced by the industry’s alleged history of misdeeds, including… Continued

Media Insight: Drug Topics

March 31st, 2003 by

Thomson Healthcare 5 Paragon St. Montvale, NJ 07645 http://www.drugtopics.com Even before the nation’s anxiety level reached historic highs because of the war in Iraq (and against global terrorism), new drugs were being developed and sent… Continued