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Remember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued

The concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued

Firms that have a stake in transatlantic relationships will have to take a step back to determine whether American attitudes about French and German products are a flash-in- the-pan or a long-term phenomenon. “The way… Continued

A recent survey exploring American attitudes toward international products and companies since the beginning of the war in Iraq shows – not surprisingly — that consumers are more skeptical of purchasing French, German and Canadian… Continued

The death earlier this year of Baltimore Orioles pitcher Steve Bechler cast a white-hot spotlight on the dietary supplement Ephedra, which Bechler had been taking at the time of his death. Coroner Dr. Joshua Perper… Continued

Whether it is a threat to global peace, another corporate scandal, or a natural disaster, it seems that associations and nonprofits are always competing against the Goliaths just for a little of the public’s attention.… Continued

In its 228-year history, the United States Postal Service never experienced a crisis to the degree it did during the anthrax scare of 2001. But after deploying its crisis communication plan related to the scare,… Continued

The Economist Group 253 Summer St. Boston, Ma. 02210 http://www.cfo.com/cfoit Although the financial and information technology markets have seen better days, they’re still the two biggest drivers of the enterprise. Indeed, although IT has been… Continued

Although the media have already started to dial back on constant coverage of the war in Iraq, the conflict continues to drive the most coverage. No doubt, PR pros trying to pitch non-war related stories… Continued

Laura Lee has resigned from her position as PR director for the Moscow Ballet to launch her own arts, entertainment and literary PR firm. However, the Moscow Ballet, which produces a 70-100 city U.S. tours… Continued