Few media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued
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PR Campaign For Bank Merger Gains Buy-In From Media, Execs
April 14th, 2003 by PRNEWSIn 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued
Using PR to Counter Negative Perceptions, Unify Industry
April 7th, 2003 by PRNEWSThe death earlier this year of Baltimore Orioles pitcher Steve Bechler cast a white-hot spotlight on the dietary supplement Ephedra, which Bechler had been taking at the time of his death. Coroner Dr. Joshua Perper… Continued
Connecting With the Next Big Thing
April 7th, 2003 by PRNEWSWhether it is a threat to global peace, another corporate scandal, or a natural disaster, it seems that associations and nonprofits are always competing against the Goliaths just for a little of the public’s attention.… Continued
With Smart Crisis Plan in Wake of Anthrax Attacks, Postal Service Shows no Baggage
April 7th, 2003 by PRNEWSIn its 228-year history, the United States Postal Service never experienced a crisis to the degree it did during the anthrax scare of 2001. But after deploying its crisis communication plan related to the scare,… Continued
Media Insight: CFO IT
April 7th, 2003 by PRNEWSThe Economist Group 253 Summer St. Boston, Ma. 02210 http://www.cfo.com/cfoit Although the financial and information technology markets have seen better days, they’re still the two biggest drivers of the enterprise. Indeed, although IT has been… Continued
Media Metrics
April 7th, 2003 by PRNEWSAlthough the media have already started to dial back on constant coverage of the war in Iraq, the conflict continues to drive the most coverage. No doubt, PR pros trying to pitch non-war related stories… Continued
Stage PResence
April 7th, 2003 by PRNEWSLaura Lee has resigned from her position as PR director for the Moscow Ballet to launch her own arts, entertainment and literary PR firm. However, the Moscow Ballet, which produces a 70-100 city U.S. tours… Continued
PR Blunders, Let Us Count The Ways
April 7th, 2003 by PRNEWSAs a spokesperson, even the slightest faux pas could become grist for a magazine “List.” The April issue of Business 2.0 took a stab at PR with its feature, “101 Dumbest Moments in Business.” Some… Continued