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Invitation to PR Measurement Training

March 24th, 2003 by

Join us Tuesday, April 8, from 1:30-3 p.m. (ET), for an exclusive Webinar: “PR Accountability: Measurement Strategies That Work”. Featured speakers are Katie Paine, President, KD Paine & Partners, and Ward White, Vice President of… Continued

`What’s Wrong with the Kids These Days?’ (And What’s Wrong with the Veterans)

March 24th, 2003 by

At some point in life, this phrase escapes reflexively from every adult’s mouth, delivering the horrible epiphany that you have switched sides on the “We vs. Them” continuum and signaling that you have officially arrived… Continued

Seeking Young PR Stars… for PR NEWS’ 15 to Watch Hot List

March 24th, 2003 by

It’s time once again to enter your favorite young PR professionals in PR NEWS’ “15-to-Watch” competition. This program, honoring 15 budding PR leaders, is open to PR practitioners age 35 and under. Send a nomination… Continued

Music Education Campaign Breaks Through Fortress Of Celebrity

March 17th, 2003 by

With its “Why Music?” campaign, MENC: The National Association for Music Education set for itself a high bar. The campaign’s dual goals seem reasonable enough: To promote public awareness of the importance of music education,… Continued

Media Insight: Organic Gardening Rodale Inc.

March 17th, 2003 by

33 East Minor Street Emmaus, Pas. 18098 http://www.organicgardening.com Organic Gardening is not just for the crunchy crowd. The Rodale Inc. bi-monthly, with a circulation of 300,000, was launched back in 1942, well before organic products… Continued

Some things are inevitable

March 17th, 2003 by

To wit: the Homeland Security Newsline. PrimeZone Media Network wire service (http://www.primezone.com) has launched this specialized wire service with releases being broadcast to journalists worldwide and to key government and homeland security officials.

School Days

March 17th, 2003 by

It’s never too late to hit the books, even for the seasoned PR professional, what with the industry moving at warp speed. The IABC recently partnered with Cardean University, a consortium of five universities, to… Continued

PRSA Develops New Professional Sections

March 17th, 2003 by

The association just launched two sections to add to its Professional Interest Section: Strategic Social Responsibility and the Independent Practitioners Alliance section, formed to acknowledge the growing number of independent PR pros. Contact Libby Roberge… Continued

Guidance on News Coverage in Chaotic Times

March 17th, 2003 by

What can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued

The ‘Oscars’ For b-to-b Publishing

March 17th, 2003 by

Besting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued