400 North Capitol St. Suite 850 NW Washington, D.C. 20001 202/783-2615 http://www.cnbc.com CNBC’s “Capital Report” can’t be lumped together with many of the other cable news programs featuring the nation’s commentariat. Co-anchors Alan Murray and… Continued
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Media Metrics
March 24th, 2003 by PRNEWSBefore the age of media saturation, a single, albeit powerful, theater critic could close a play in one night with a savage review. Those days are history. But analysts mining Corporate America still hold a… Continued
Strategy of the Week: Create An Internal Speakers Bureau
March 24th, 2003 by PRNEWSOne of the biggest challenges for PR professionals is nailing down some face time with their C-suite executives, who can be like wisps of smoke, what with the endless meetings and forever flying 30,000 feet… Continued
PRSA Develops New Professional Sections
March 17th, 2003 by PRNEWSThe association just launched two sections to add to its Professional Interest Section: Strategic Social Responsibility and the Independent Practitioners Alliance section, formed to acknowledge the growing number of independent PR pros. Contact Libby Roberge… Continued
Guidance on News Coverage in Chaotic Times
March 17th, 2003 by PRNEWSWhat can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued
The ‘Oscars’ For b-to-b Publishing
March 17th, 2003 by PRNEWSBesting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued
People Moves
March 17th, 2003 by PRNEWSCorporate Moves Cathleen Toomey joins Stonyfield Farm as VP of Communications. Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls Consumer Products & Entertainment. Before joining Mattel, Ross spent 12 years at 20th Century… Continued
Trends & Tactics…
March 17th, 2003 by PRNEWSDTC Perspectives magazine recently announced its Second annual Top DTC Marketers of the Year. But we gave it a slight spin, asking to list the executives who have been recognized by DTC Perspectives twice in… Continued
Image Patrol: Knowing A Crisis When You See One (A Tale of 2 Publishers)
March 17th, 2003 by PRNEWSI grew up in a house full of editors and publishers. Most of my mother’s side of the family worked for Hearst (my grandfather was the general manager) and my father, a Time Inc. man,… Continued
Best Practices In Corporate Intranets: It’s the Content, Stupid
March 17th, 2003 by PRNEWSPart 2 of 2 on Intranets The desktop computer makes publishers and designers of us all. To get employees to use a corporate intranet, you have to think like a dotcom. The latest intranet posting… Continued