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Media Insight: "Capital Report" CNBC

March 24th, 2003 by

400 North Capitol St. Suite 850 NW Washington, D.C. 20001 202/783-2615 http://www.cnbc.com CNBC’s “Capital Report” can’t be lumped together with many of the other cable news programs featuring the nation’s commentariat. Co-anchors Alan Murray and… Continued

Media Metrics

March 24th, 2003 by

Before the age of media saturation, a single, albeit powerful, theater critic could close a play in one night with a savage review. Those days are history. But analysts mining Corporate America still hold a… Continued

Strategy of the Week: Create An Internal Speakers Bureau

March 24th, 2003 by

One of the biggest challenges for PR professionals is nailing down some face time with their C-suite executives, who can be like wisps of smoke, what with the endless meetings and forever flying 30,000 feet… Continued

PRSA Develops New Professional Sections

March 17th, 2003 by

The association just launched two sections to add to its Professional Interest Section: Strategic Social Responsibility and the Independent Practitioners Alliance section, formed to acknowledge the growing number of independent PR pros. Contact Libby Roberge… Continued

Guidance on News Coverage in Chaotic Times

March 17th, 2003 by

What can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued

The ‘Oscars’ For b-to-b Publishing

March 17th, 2003 by

Besting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued

People Moves

March 17th, 2003 by

Corporate Moves Cathleen Toomey joins Stonyfield Farm as VP of Communications. Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls Consumer Products & Entertainment. Before joining Mattel, Ross spent 12 years at 20th Century… Continued

Trends & Tactics…

March 17th, 2003 by

DTC Perspectives magazine recently announced its Second annual Top DTC Marketers of the Year. But we gave it a slight spin, asking to list the executives who have been recognized by DTC Perspectives twice in… Continued

Image Patrol: Knowing A Crisis When You See One (A Tale of 2 Publishers)

March 17th, 2003 by

I grew up in a house full of editors and publishers. Most of my mother’s side of the family worked for Hearst (my grandfather was the general manager) and my father, a Time Inc. man,… Continued

Best Practices In Corporate Intranets: It’s the Content, Stupid

March 17th, 2003 by

Part 2 of 2 on Intranets The desktop computer makes publishers and designers of us all. To get employees to use a corporate intranet, you have to think like a dotcom. The latest intranet posting… Continued