The Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued
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Q/A: Patient in need of PR
April 14th, 2003 by PRNEWSHealthSouth Corp., the nation’s largest chain of rehabilitation hospitals, has been on the front pages practically every day lately because of a growing accounting scandal. When the scandal broke, HealthSouth hired global health consultancy Euro… Continued
And Tactics…
April 14th, 2003 by PRNEWSIf you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued
Corrections
April 14th, 2003 by PRNEWSThe “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued
Third-Party Endorsements Help Drive Successful Campaigns
April 14th, 2003 by PRNEWSRemember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued
Making Measurement Your Compass Rather than Your Yardstick
April 14th, 2003 by PRNEWSThe concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued
Optimizing Webcasting Beyond Regulation FD Compliance
April 14th, 2003 by PRNEWSWhen it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued