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And Tactics…

April 14th, 2003 by

If you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued

Trend…

April 14th, 2003 by

Fledgling companies feasted at the trough of equity markets during the late 1990s. But when the markets went bust in 2000, so did initial public offerings. IPOs reached a peak of 443 in 2000 but… Continued

Corrections

April 14th, 2003 by

The “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued

Third-Party Endorsements Help Drive Successful Campaigns

April 14th, 2003 by

Remember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued

Making Measurement Your Compass Rather than Your Yardstick

April 14th, 2003 by

The concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued

Optimizing Webcasting Beyond Regulation FD Compliance

April 14th, 2003 by

When it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued

Developing the Right PR, Legal Message Points During a Crisis

April 14th, 2003 by

Few media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued

PR Campaign For Bank Merger Gains Buy-In From Media, Execs

April 14th, 2003 by

In 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued

Media Insight: The Daily Deal

April 14th, 2003 by

The Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued

Bugaboos

April 14th, 2003 by

Jon Fine has been covering consumer magazines and newspapers for Advertising Age since the summer of 2000. His pieces usually run in the first few pages of Ad Age — considered choice real estate for… Continued