If you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued
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Corrections
April 14th, 2003 by PRNEWSThe “Strategy of the Week” in the March 31 issue incorrectly stated that Walter Mossberg, technology columnist for The Wall Street Journal, only reviewed technology products that are both Windows and Mac compatible. Mac compatibility… Continued
Third-Party Endorsements Help Drive Successful Campaigns
April 14th, 2003 by PRNEWSRemember the Pepsi tampering scandal of the early 1990s? As David L. Shank of Shank Public Relations Counselors helped the soda maker with its Midwest PR efforts at the time, he faced the challenge of… Continued
Making Measurement Your Compass Rather than Your Yardstick
April 14th, 2003 by PRNEWSThe concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued
Optimizing Webcasting Beyond Regulation FD Compliance
April 14th, 2003 by PRNEWSWhen it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued
Developing the Right PR, Legal Message Points During a Crisis
April 14th, 2003 by PRNEWSFew media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued
PR Campaign For Bank Merger Gains Buy-In From Media, Execs
April 14th, 2003 by PRNEWSIn 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued
Media Insight: The Daily Deal
April 14th, 2003 by PRNEWSThe Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued