The Deal LLC
105 Madison Ave.
New York, N.Y. 10016
http://www.thedeal.com
Considering its title, it's easy for the uninitiated to peg The
Daily Deal as a publication that strictly covers the mergers &
acquisitions markets. Guess again. Although the number of mergers
& acquisitions has been on a downward slide the last couple of
years, The Daily Deal (4,000 circ) has been steadily moving in the
opposite direction. It has built out the franchise to include The
Deal, a financial newsweekly glossy that launched in November with
an initial circulation of 43,000. The company also publishes
Corporate Control Alert, a monthly high-end journal that covers the
legal aspects of M&As. The publication -- which appeals to
financial and corporate executives and their advisors -- has been
able to extend the brand because its coverage goes well beyond the
M&A space to focus on bankruptcies, private equity markets and
venture capital, among many other areas. The publication also pays
very close attention to corporate deals. "We spend a lot of time
covering the folks on the corporate side who do the deals," says
Robert Teitelman, editor-in-chief of both The Daily Deal and The
Deal and CCA.
Content/Contacts/Deadlines
The Daily Deal covers a wide terrain. In addition to homing in
on specific Wall Street deals it also covers myriad elements of the
financial field that would, for instance, pique the interest of
players from the legal and accounting fields. The Deal LLC's two
chief publications work to complement one another. While The Daily
Deal covers breaking news on a day-to-day basis, The Deal takes a
step back to provide weekly analysis, opinion and understanding.
Both titles have five core subject areas that are covered on a
rotating basis: energy, healthcare, financial services, media and
technology. Private equity markets, which have gathered the spills
from M&A markets, are a significant part of the coverage,
too.
"A lot of money is flowing into private equity markets,"
Teitelman says. "We're not covering M&As as much as we did
three years ago. But there's a lot more deals out there than
M&As." The two main contacts for all of the publications are
[email protected]
or Ed Paisely, managing editor at [email protected]. But it's
better to drill down. "If it comes to me or Ed, it won't get too
far," Teitelman says. "I'm reasonably cynical about what comes
across in e-mails. Most of it is junk ...But if it has anything to
do with Wall Street I'm the contact." One thing PR people might
capitalize on is 'Good Coffee, Bad Donuts' sponsored by The Daily
Deal. These are weekly forums in which investment bankers and
lawyers are invited for an off-the-record powwow with the editorial
staff. "It's a chance for us to chat with the players. It's been
very useful," Teitelman says. Deadlines are immediate for The Daily
Deal - call in the mornings - and weekly for The Deal. "We're
always looking for names of people who worked on specific deals,"
Teitelman adds. "Not the name of the firm, but the principals."
Pitch Tips & In The Pipeline
The publications have more than 90 editorial employees located
in five bureaus in Houston, London, New York, San Francisco and
Washington, D.C. The coverage runs the industrial gamut, from
defense to media and entertainment to transportation. So Teitelman
strongly recommends that PR people learn the publications'
mastheads, see who is covering what and then pitch away.
Considering the volume of news the publications deal with, PR
people have to be "precise and surgical" when they pitch, says
Teitelman. Features coming down the pike include an examination
into bankruptcies and restructuring in June; the faces of corporate
dealmakers in August and recruitment and compensation in
September.