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Corporate news perennials AOL Time Warner, General Motors, Microsoft, Walt Disney Co. and Wal-Mart continued to dominate corporate news coverage during the first three weeks of the Iraqi war. That, according to Delahaye Medialink, which… Continued

The media have already started to obsess on what a post-war Iraq will look like. Yet they’re still getting around to covering dinner-time issues like healthcare and education. To wit, Widmeyer Communications, a Washington, D.C.-based… Continued

After spending a couple of years in the red, PRSA has started to improve its balance sheet. The PR organization, with nearly 20,000 members, last week reported that earnings grew to $1.7 million in 2002… Continued

The Philadelphia Inquirer plans to cease publication of its century-old Sunday magazine this summer because of the still-sagging advertising market. The magazine will be replaced in mid-July by an eight-page full-size feature section running most… Continued

It’s nail-biting time for communications and PR executives. On Wednesday (April 23) the U.S. Supreme Court will hear oral arguments in Nike Inc. et al. v. Marc Kasky, in a case that could have dramatic… Continued

E-mails may seem quaint a few years from now, when computer chips have been planted in our brains and we’re all having mind-melds without the assistance of a modem. Until that day arrives, however, e-mail… Continued

A recent survey conducted by D S Simon Productions Inc in March — immediately after the completion of February sweeps (and before the SARS scare) — found that 23% of healthcare reporters would choose to… Continued

“PR plays a key role in promoting innovation.” “PR helps us put our best foot forward.” “PR complements other key initiatives.” The rallying cries of a mutual admiration society for PR professionals? No, they’re just… Continued

It’s no longer whether you should be involved in cause-related marketing; it’s how you should be involved. And the “how” is often determined by who you choose as your partner. In this Blueprint, we look… Continued

In the April 14th issue of PR NEWS, our cover story focused on securing third-party endorsements to lend weight to your PR efforts. In this week’s issue, Mark Reilly, our newest columnist, shows you how… Continued