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It’s nail-biting time for communications and PR executives. On Wednesday (April 23) the U.S. Supreme Court will hear oral arguments in Nike Inc. et al. v. Marc Kasky, in a case that could have dramatic… Continued

E-mails may seem quaint a few years from now, when computer chips have been planted in our brains and we’re all having mind-melds without the assistance of a modem. Until that day arrives, however, e-mail… Continued

A recent survey conducted by D S Simon Productions Inc in March — immediately after the completion of February sweeps (and before the SARS scare) — found that 23% of healthcare reporters would choose to… Continued

“PR plays a key role in promoting innovation.” “PR helps us put our best foot forward.” “PR complements other key initiatives.” The rallying cries of a mutual admiration society for PR professionals? No, they’re just… Continued

It’s no longer whether you should be involved in cause-related marketing; it’s how you should be involved. And the “how” is often determined by who you choose as your partner. In this Blueprint, we look… Continued

In the April 14th issue of PR NEWS, our cover story focused on securing third-party endorsements to lend weight to your PR efforts. In this week’s issue, Mark Reilly, our newest columnist, shows you how… Continued

Heidi Eusebio could clearly see what it would take to sell contact lenses in the Latino market. Her vision was one that looked beyond the immediate bottom line and focused on the bigger picture. In… Continued

Sabot Publishing Inc. 301 Concourse Blvd. Suite 350 Glen Allen, VA 23059 804.346.0990 http://www.vegetariantimes.com When it launched in 1974 Vegetarian Times catered to the granola set. But as vegetarianism moved into the mainstream, so did… Continued

Corporate news perennials AOL Time Warner, General Motors, Microsoft, Walt Disney Co. and Wal-Mart continued to dominate corporate news coverage during the first three weeks of the Iraqi war. That, according to Delahaye Medialink, which… Continued

The media have already started to obsess on what a post-war Iraq will look like. Yet they’re still getting around to covering dinner-time issues like healthcare and education. To wit, Widmeyer Communications, a Washington, D.C.-based… Continued