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Deroy Murdock used to say he wrote about everything except sports and the Middle East. But in a post 9-11 universe writing stories about the Middle East has become routine for Murdock, a syndicated columnist… Continued

Maurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued

The IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued

The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued

Multinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued

It’s been a few weeks since all that spiel about having an order of “freedom fries” to go with your hamburger. The rumblings among U.S. consumers to boycott products from France, Germany and Russia have… Continued

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired,… Continued

They remain the PR industry’s Achilles’ heel: poorly written press releases. Rife with misspellings and typos while the real news tends to be buried underneath flowery quotes from the CEO, press releases are a sore… Continued

A recent survey conducted by D S Simon Productions Inc in March — immediately after the completion of February sweeps (and before the SARS scare) — found that 23% of healthcare reporters would choose to… Continued

“PR plays a key role in promoting innovation.” “PR helps us put our best foot forward.” “PR complements other key initiatives.” The rallying cries of a mutual admiration society for PR professionals? No, they’re just… Continued