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They remain the PR industry’s Achilles’ heel: poorly written press releases. Rife with misspellings and typos while the real news tends to be buried underneath flowery quotes from the CEO, press releases are a sore… Continued

“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued

Rarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued

Dow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued

Deroy Murdock used to say he wrote about everything except sports and the Middle East. But in a post 9-11 universe writing stories about the Middle East has become routine for Murdock, a syndicated columnist… Continued

Maurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued

The IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued

Heidi Eusebio could clearly see what it would take to sell contact lenses in the Latino market. Her vision was one that looked beyond the immediate bottom line and focused on the bigger picture. In… Continued

Sabot Publishing Inc. 301 Concourse Blvd. Suite 350 Glen Allen, VA 23059 804.346.0990 http://www.vegetariantimes.com When it launched in 1974 Vegetarian Times catered to the granola set. But as vegetarianism moved into the mainstream, so did… Continued