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The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued

Multinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued

It’s been a few weeks since all that spiel about having an order of “freedom fries” to go with your hamburger. The rumblings among U.S. consumers to boycott products from France, Germany and Russia have… Continued

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired,… Continued

They remain the PR industry’s Achilles’ heel: poorly written press releases. Rife with misspellings and typos while the real news tends to be buried underneath flowery quotes from the CEO, press releases are a sore… Continued

“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued

Rarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued

It’s no longer whether you should be involved in cause-related marketing; it’s how you should be involved. And the “how” is often determined by who you choose as your partner. In this Blueprint, we look… Continued

In the April 14th issue of PR NEWS, our cover story focused on securing third-party endorsements to lend weight to your PR efforts. In this week’s issue, Mark Reilly, our newest columnist, shows you how… Continued