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COMPANY: FiberGel Technologies TIMEFRAME: April 2005-ongoing BUDGET: N/A Fat kids. Where would Phillip Versten’s PR efforts be without them? The nationwide concern over childhood obesity has been a boon to Versten who, as communications director… Continued

Warren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of Business Communicators (IABC), recently took the reins as the organization’s 2005-06 chair. Bickford, who was… Continued

By Matthew Schwartz Along with death and taxes, I now have a third guarantee in life: a steady dose of weekly e-mails plugging the latest public-relations award. More often than not, the e-mail sender asks… Continued

Americans, who are some of the most mobile creatures on earth, increasingly are relying on local Web searches to help ease them into their new environs, says a recent survey conducted by Harris Interactive for… Continued

Kirk Stewart, who this week resigned as VP of corporate communications at Nike Inc., the $12.3 billion sports and fitness company based in Beaverton, OR, loves to spin – a basketball, that is. An huge… Continued

Faced with tighter budgets and fewer resources than their corporate/agency counterparts, PR managers at nonprofit organizations are scrambling to find unique and affordable ways to get their messages out. How can they do well by… Continued

The third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued

With a serious diminution of CEOs because of the ongoing rash of corporate scandals, effectively serving the boss is one of the biggest challenges PR professionals face. And two recent reports suggest the job isn’t… Continued

By Richard Laermer I wonder if Tom Cruise can teach PR managers and directors to be more accountable. Cruise — who recently ran amok on “Oprah,” berated “Today” co-host Matt Lauer, pranced around Europe with… Continued

Although Corporate Social Responsibility (CSR) reports often lack in specifics (see Pulse, July 13), the jockeying to produce said reports is likely to intensify following results of a survey last week that showed a growing… Continued