Subscription Content

It’s time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world’s biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued

Re: “Measurement Focus Shifts to ‘Share of Discussion'” (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor’s Note: The celebrations were marred the very next day after terrorists exploded four bombs… Continued

CLIENT: The Fremont Company PR AGENCY: BIGfrontier Communications Group TIMEFRAME: October 2004-ongoing BUDGET: $50,000 TIMEFRAME: January 2005 The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier… Continued

The third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued

Is trust in corporate communications getting worse? One might think that following the flood of stories about corporate chicanery during the last few years — and the efforts at corporate reform among many companies, albeit… Continued

In “As Ethnic Media Becomes A Force, PR Opportunities Abound” (June 22), we incorrectly stated the e-mail address of Sergio Bendixen of Bendixen & Associates. It is sbendixen@bendixenandassociates.com. In the article “PR Starts to Charge… Continued

BY Andrew Gilman PR pros know that if you don’t want see it in the New York Times, on ABC News or on E!…if you don’t want to see it posted on a blog or,… Continued

In journalism, there is the “buried lead,” in which the essence of the news story being written is buried somewhere on the jump page rather than the first or second paragraphs. For PR managers, the… Continued

In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued