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Has GM started to turn the corner? The automotive giant posted a 47% jump in sales in June — its highest level in 19 years — fueled by its employee-discount- for-everyone promotion (that recently was… Continued

(This time two years ago, most people hadn’t even heard of the term ‘bloggers,’ save for the early adapters and the gear-heads. But by early 2005, you couldn’t get away from them, what with how… Continued

COMPANY: Conard-Pyle Co. PR AGENCY: Garden Media Group TIMEFRAME: March-May 2005 BUDGET: Less than $30,000 Plant grower Conard-Pyle Co. in West Grove, Pa., recently bred a new rose, the “Elle.” It’s bug-resistant, it’s pretty and… Continued

(Exclusive to PR News from the Institute for Public Relations) Facing Facts: PR vs. Advertising Credibility No matter how many times you’ve heard it – and how much you want to believe it – there… Continued

For PR pros, spotting niche markets (and opportunities) depends on having a little vision. Children’s Eye Health and Safety Month (which runs throughout August) provides a solid springboard for both corporate communication pros and agency… Continued

CLIENT: The Telecommunications Industry Association AGENCY: WilkinsonShein Communications TIMEFRAME: January-June 2005 BUDGET: N/A Each year, there is one venue where more than 25,000 telecommunications professionals get together to talk shop. Before and during the industry… Continued

The salad days that dwindled during the dot-com debacle of 2000 ushered in an era of economic austerity with which the PR profession continues to grapple. However, according to the 9th annual public relations and… Continued

So far, the impact of Google’s technology has been focused on the advertising industry, but that’s only because the PR value has yet to be raised in marketing circles. Though PR traditionally is focused on… Continued

It’s time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world’s biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued

Re: “Measurement Focus Shifts to ‘Share of Discussion'” (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued