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Saying your brand is "innovative" has taken on a hollow ring from overuse. To put real meaning behind the word, you need to establish what makes your brand visibly distinct as a marketplace leader.

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Introducing a new CEO to internal and external stakeholders requires a detailed communications plan and solid execution skills.

Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.

Don’t let the myriad of tools decide how you set your social media measurement strategy; think about what you should be measuring first.

â–¶ Positive Tech: While the media is not extremely focused on technology coverage—it accounts for less than 1.6% of total—much of the coverage in this area is positive, with about 23% of all technology-themed stories… Continued

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

No longer relegated to the desk drawer, new product and promotional trends are propelling swag to greater heights. PR News looks at the state of tchotchkes, and how today’s organizations put them to good use.

Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.

PR agency/client relationships are sometimes frayed by monthly bills, but a "no surprises" strategy makes the process smoother.