Subscription Content

More consumers than ever are viewing online videos, making the medium a communications must.

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.

PR agency/client relationships are sometimes frayed by monthly bills, but a "no surprises" strategy makes the process smoother.

In order to provide audiences with more compelling content, communicators must practice good information-gathering techniques—much like reporters do.

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.

â–¶ Do-Gooder Brands: A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in—compared to just… Continued

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.