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PR can do better than to just spout off about ethics; it needs to apply ethical principles to everything it does.

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

â–¶ Politicians Rank Last: Gallup reports in its annual “Confidence in Institutions” survey that Americans have the least confidence in Congress out of 16 institutions tested. The military fared best. Congress ranked last, as only… Continued

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.

A strong employee awards program requires much attention to detail and follow-up. Here are winning strategies and tactics for recognizing jobs well done and aligning employees with business goals.

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.

Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.

Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.

While CEOs often place the greatest value in PR for managing the crisis-of-the-day, leaders need the skills of PR practitioners to successfully maneuver through today’s increasingly complex business environment.