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Now that social media is critical to crisis response, it’s important to integrate digital and social media components into your crisis preparedness activities, says expert Andy Gilman.

After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

â–¶ Social Media Sea Change: A study by Access Communications on social media usage in corporate communications found that nearly all senior-level corporate communicators surveyed (87%) expect social media to change significantly or dramatically how… Continued

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

â–¶ Social Scene Cluttered: A Forrester study finds that 80% of U.S. “netizens” now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has “plateaued,” and communicators must find… Continued

Saying your brand is "innovative" has taken on a hollow ring from overuse. To put real meaning behind the word, you need to establish what makes your brand visibly distinct as a marketplace leader.