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It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in