Subscription Content

Communicators must learn to work well behind the borders of their department. Here’s how.

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.