Subscription Content

▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos

The Barcelona Principles, which were adopted in 2010 by several PR industry groups, are comprised of seven precepts that serve as the foundation of how the industry should measure communications. The

For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

The relationship between public relations and marketing has traditionally been perceived as edgy.

There are four basic rules to keep in mind when communicating bad news.

Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.