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For decades JCPenney was able to appeal to customers who were conditioned to buy with coupons and discounts. That was its market position and its essential brand message. That changed dramatically in 2011.

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

The relationship between public relations and marketing has traditionally been perceived as edgy.

There are four basic rules to keep in mind when communicating bad news.