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Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

The use of social media just got a little more relevant—and risky—for publicly traded companies.

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

Communicators must learn to work well behind the borders of their department. Here’s how.