Seven Things You Will Learn in This Week’s Issue of PR News
1. JCPenney may need to craft a “behaviorial message,” to stop the bleeding following Ron Johnson’s firing. (p. 1)
2. Nearly 20% of employees responding to a recent survey said their company does not promote sustainability. (p. 1)
3. Newsworthy events give brands an opportunity to leverge “Big Data” in order to join relevant conversations in real time. (p. 2)
4. Digital video consumption grew 30% in the fourth quarter last year, compared with the same period in 2011. (p. 3)
5. “Earned media” is key for nonprofits’ PR efforts. (p. 5)
6. Johnson Controls’ employees have volunteeered more than 680,600 hours since the company’s Blue Sky Involve campaign began in 2006. (p. 7)
7. There’s a consensus that the search for the “Holy Grail” in PR measurement is, finally, over. (p.8)