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The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles.… Continued

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical… Continued

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The… Continued

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a… Continued

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare… Continued

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a… Continued

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15:… Continued