EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG.
PResence originally established as a joint venture for healthcare public relations between two EURO RSCG agencies _ Creamer Dickson Basford and Lally McFarland & Pantello _ has been operating as a free-standing public relations agency since 1995.
The new name "recognizes our independent status and gives a new identity to our organization," said Laura Schoen, PResence president.
Campaigns created by PResence are linked to the business objectives of a brand and/or an organization, and deploy strategies that support the entire marketing mix.(212/788-9900)
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
CRISIS INSIDER
Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.
$29
Per Month Lowest Price
PLATINUM
Best Value!
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
$68
Per Month
Already a subscriber?