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Three days before the Public Relations Society of America’s national conferance began Nov. 9 in St. Louis, the association’s public relations director Steve Erickson stepped down. The move adds yet another layer to questions concerning… Continued

Attendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued

ST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued

When crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles… Continued

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles.… Continued