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NEWS BRIEFS

November 18th, 1996 by

Gold Quill Awards Seeks Entries The International Association of Business Communicators Gold Quill Awards is now accepting entries. Conducted annually, the awards are IABC’s highest honor for programs and projects in the field of organizational… Continued

ERICKSON RESIGNS AS PR DIRECTOR OF PRSA

November 18th, 1996 by

Three days before the Public Relations Society of America’s national conferance began Nov. 9 in St. Louis, the association’s public relations director Steve Erickson stepped down. The move adds yet another layer to questions concerning… Continued

CONFERENCE NOTEBOOK

November 18th, 1996 by

Attendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued

DUES INCREASE SHOT DOWN AT PRSA MEETING

November 18th, 1996 by

ST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued

TEXACO FIGHTS FOR IMAGE IN COURT OF PUBLIC OPINION

November 18th, 1996 by

When crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued

GETTING THE MOST OUT OF PRESS RELEASES

November 14th, 1996 by

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued

SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES

November 14th, 1996 by

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles… Continued

CANCER PATIENTS IN RURAL AREAS REQUIRE URBAN OUTREACH

November 14th, 1996 by

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued

SEASONAL STOCK: A CASE FOR CORPORATE GIVING

November 14th, 1996 by

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued

ADVERTISING ABSTRACT: HOSPITAL IN SEARCH OF….PATIENTS

November 14th, 1996 by

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued