Gold Quill Awards Seeks Entries The International Association of Business Communicators Gold Quill Awards is now accepting entries. Conducted annually, the awards are IABC’s highest honor for programs and projects in the field of organizational… Continued
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ERICKSON RESIGNS AS PR DIRECTOR OF PRSA
November 18th, 1996 by PRNEWSThree days before the Public Relations Society of America’s national conferance began Nov. 9 in St. Louis, the association’s public relations director Steve Erickson stepped down. The move adds yet another layer to questions concerning… Continued
CONFERENCE NOTEBOOK
November 18th, 1996 by PRNEWSAttendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued
DUES INCREASE SHOT DOWN AT PRSA MEETING
November 18th, 1996 by PRNEWSST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued
TEXACO FIGHTS FOR IMAGE IN COURT OF PUBLIC OPINION
November 18th, 1996 by PRNEWSWhen crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued
GETTING THE MOST OUT OF PRESS RELEASES
November 14th, 1996 by PRNEWSThe truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued
SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES
November 14th, 1996 by PRNEWSIn this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles… Continued
CANCER PATIENTS IN RURAL AREAS REQUIRE URBAN OUTREACH
November 14th, 1996 by PRNEWSThe rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued
SEASONAL STOCK: A CASE FOR CORPORATE GIVING
November 14th, 1996 by PRNEWSThe holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued
ADVERTISING ABSTRACT: HOSPITAL IN SEARCH OF….PATIENTS
November 14th, 1996 by PRNEWSWhen advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued