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INDUSTRY AWARDS

November 4th, 1996 by

Dallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well… Continued

COOPER CHOSEN AS PRISM’S PR PRACTITIONER OF THE YEAR

November 4th, 1996 by

Martin M. Cooper, who founded Cooper Communications Inc. in Woodland Hills, Calif. in 1982, was chosen as the Public Relations Practitioner of the Year at the Public Relations Society of America’s 1996 PRISM awards recognition… Continued

SPA DROPS SUIT AGAINST ONE ISP

November 4th, 1996 by

The Software Publishers Association –which has been criticized by software companies for not being PR savvy when it filed lawsuits against Internet Service Providers (PR News, Oct. 28) — dismissed its lawsuit against the ISP… Continued

TAKE HART: PR PROFESSIONAL OF THE YEAR PROVIDES INSIGHT

November 4th, 1996 by

To welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice… Continued

MANHATTAN’S NEW AGE PR FIRMS WINS COVETED ACCOUNT

November 4th, 1996 by

Six of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few… Continued

VIRTUAL RULES FOR MEDIA RELATIONS ‘NETIQUETTE’

November 4th, 1996 by

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when… Continued

HOW TO ATTRACT NATIONAL MEDIA ATTENTION FOR OFF-THE-WALL CAMPAIGNS

November 4th, 1996 by

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions.… Continued

SNEAK PEAK AT HEDIS

October 31st, 1996 by

You may want to wait to do patient satisfaction surveys –although the complete HEDIS 3.0 document, a four-volume compilation of broad narratives and narrow technical details, won’t be ready until early January — a summary… Continued

MEDICAL DEVICE PEOPLE RIDE THE INFORMATION HIGHWAY

October 31st, 1996 by

In a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month’s annual meeting of the Medical Marketing Assn. (MMA)… Continued

AD CAMPAIGN TAKES A SWIPE AT GOVERNMENT CARE

October 31st, 1996 by

An HMO that operates in the Inland Empire in California is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers had been… Continued