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The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when… Continued

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions.… Continued

"The 7 Keys to Effective Web Sites," by David Sachs and Henry "Pete" Stair, published by Prentice Hall PTR. The authors detail: text, image and multimedia integration; sites for ordering merchandise. 515/284-6751. "Dictionary of Event… Continued

PR Overseas United Kingdom public relations consultancies, along with PR contacts, are being featured by Hollis Directories’ Web site (http://www.hollis-pr.co.uk). Hollis is a publisher for the PR, sponsorship and corporate hospitality markets. The site launch… Continued

In the fall of 1993, OshKosh B’Gosh, the well-known Wisconsin-based maker of children’s clothing and adult workwear, approached Laughlin/Constable Public Relations, Milwaukee, with a tall order: craft a centennial campaign promoting the roots of the… Continued

Dallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well… Continued

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield… Continued

A long-delayed "60 Minutes" report on Columbia/HCA Healthcare Corp. likely will air in the next few weeks, but it isn’t the only journalistic probe of the healthcare giant in the works. The New York Times… Continued

Patient advocacy marketers may want to listen up — contrary to conventional wisdom that most Americans without health insurance ultimately receive the care they need, more than half of uninsured adults said they experienced problems… Continued

Baby boomers and senior citizens have a few things in common when it comes to healthcare issues, according to a survey by the Center for Mature Consumer Studies in Atlanta. The center conducted a consumption… Continued