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A group of PR professionals in Miami is leading an effort to create a Hispanic Professional Interest Section of the Public Relations Society of America in recognition of the rapidly growing Hispanic market in the… Continued

When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and… Continued

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside… Continued

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR… Continued

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed… Continued

Three days before the Public Relations Society of America’s national conferance began Nov. 9 in St. Louis, the association’s public relations director Steve Erickson stepped down. The move adds yet another layer to questions concerning… Continued

Attendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued

ST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued

When crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued