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Instead of just wondering whether or not your PR activities are on the mark, consider benchmarking studies by professional measurement groups to give you a leg up. Benchmarking studies often mean the difference between a… Continued

PR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR… Continued

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a… Continued

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15:… Continued

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves… Continued

Last year’s greatest heroes were undoubtedly the firefighters who participated in the search and rescue mission of the country’s single largest act of terrorism, the April 19, 1995, Oklahoma City bombing of the Murrah Federal… Continued

"The 7 Keys to Effective Web Sites," by David Sachs and Henry "Pete" Stair, published by Prentice Hall PTR. The authors detail: text, image and multimedia integration; sites for ordering merchandise. 515/284-6751. "Dictionary of Event… Continued

PR Overseas United Kingdom public relations consultancies, along with PR contacts, are being featured by Hollis Directories’ Web site (http://www.hollis-pr.co.uk). Hollis is a publisher for the PR, sponsorship and corporate hospitality markets. The site launch… Continued

In the fall of 1993, OshKosh B’Gosh, the well-known Wisconsin-based maker of children’s clothing and adult workwear, approached Laughlin/Constable Public Relations, Milwaukee, with a tall order: craft a centennial campaign promoting the roots of the… Continued

Dallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well… Continued