Subscription Content

PR PEOPLE: APPOINTMENTS/HIRES

March 3rd, 1997 by

President of PRSA Joins Cook PR Edward R. Albanesi, president of the Public Relations Society of America (PRSA), will serve as a consultant for William Cook Public Relations, Jacksonville, Fla., a subsidiary of The William… Continued

MEDIA INSIGHT:

March 3rd, 1997 by

Dateline NBC 30 Rockefeller Plaza New York, N.Y. 10112 Phone: 212/664-7501 Editor’s Note: Dateline will likely be one of the most difficult editorial operations you’ll ever seek to influence because of the number of producers… Continued

COMMUNITY IMMERSION: THE FINE LINE OF PUBLIC AFFAIRS

March 3rd, 1997 by

Good public affairs basically hinges on one thing: balance. The task for PR firms heading public affairs programs is that they must become immersed enough in the issues they lobby for – or the communities… Continued

NEW WAVE OF PR: WEB FREEBIES TURN HEADS ON INTERNET

March 3rd, 1997 by

PR practitioners have found that "some things in life are free," as traditional advertising methods and tactics such as offering free samples become wildly successful on the Web. For example, account executives at Ketchum Public… Continued

KOVAK-LIKLY OPENS IN CONNECTICUT AND N.Y.

March 3rd, 1997 by

A new PR house, Kovak-Likly Communications, has opened its doors at 387 Danbury Road in Wilton, Conn., and at 300 Park Avenue in New York City. The agency, which will provide consumer, healthcare and corporate… Continued

STACKIG PR OPENS PA. OFFICE

March 3rd, 1997 by

Stackig Advertising & PR, McLean, Va., opened an office in Malvern, Pa. Feb. 21. Heading the fledgling operation are account supervisors Nicole Vignec and Karen Higgins. The address is: 7 Great Valley Parkway, Second Floor,… Continued

U.S. NEWS & WORLD REPORT LAUNCHES NEW SERVICE

March 3rd, 1997 by

On Feb. 22, U.S. News & World Report launched a news and feature service which allows broadcasters to record and report stories adapted from the weekly. The Internet service, RadioSpace, and the telephone service, NewsDirect,… Continued

PR NEWSWIRE ACQUIRES SOUTHWEST NEWSWIRE IN TEXAS

March 3rd, 1997 by

New York media giant PR Newswire, a subsidiary of U.K.-based international and media information group United News & Media PLC, acquired last month Southwest Press Relations Wire. Terms of the acquisition weren’t disclosed. (PR Newswire,… Continued

IN LAUNCHING PRODUCT, CAMPAIGN DECIDES TO KID AROUND

February 24th, 1997 by

When Orlando hoteliers Holiday Inn SunSpree Resort Lake Buena Vista and Holiday Inn Hotel & Suites Main Gate East approached Orlando, Fla., PR firm Curley & Pynn in September 1995 to help them promote Kidsuites,… Continued

PR PEOPLE: AWARDS/HIRES

February 24th, 1997 by

AWARDS Frankowiak Receives Lifetime Achievement Award James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his… Continued