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Alexander Communications Inc., with offices in Atlanta, San Francisco and Denver, was named 1997 Public Relations Agency of the Year by Marketing Computers magazine, New York, which called the company "an industry voice." Alexander Communications… Continued

When Orlando hoteliers Holiday Inn SunSpree Resort Lake Buena Vista and Holiday Inn Hotel & Suites Main Gate East approached Orlando, Fla., PR firm Curley & Pynn in September 1995 to help them promote Kidsuites,… Continued

AWARDS Frankowiak Receives Lifetime Achievement Award James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his… Continued

251 W. 57th StreetNew York, N.Y. 10019-1894 Phone 212/445-4000 Editor’s Note: You’re probably not a true PR veteran or a shoot-for-the-top PR practitioner if you don’t try the occasional pitch to those in the top… Continued

In the world of banking, there appears to be room for better PR as banks struggle against the likes of insurance companies, brokers and others luring those with money into their ranks. Case in point:… Continued

Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a… Continued

Marketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are… Continued

Healthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book… Continued

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba… Continued

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an… Continued