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Stone, August, Baker & Co. Public Relations, Troy, Mich., has added what the business is officially calling its Yellow Pages Department to further leverage its marketing services. Instead of having to outsource work, the department… Continued

Over a third of 600 newspaper and magazine editors reported that staff members go online every day, according to a "Media in Cyberspace" survey released Feb. 19 by the Columbia University Graduate School of Journalism… Continued

Joel Tau, former head of media and association relations at Zeneca Pharmaceutical, Wilmington, Del., launched his own PR firm Feb. 3. The new company, Joel Tau Communications Inc., Wilmington, Del., will provide PR services for… Continued

The European Commission’s Tacis Programme – a $3.5 million awareness-raising and communications endeavor targeting the former countries of the Soviet Union – has chosen Ogilvy Adams & Rinehart, Brussels, to head the PR facet of… Continued

Bozell Worldwide, New York, acquired Kamstra Communications, a $35 million advertising and marcom agency in St. Paul, Minn., for an undisclosed amount. Kamstra will be renamed Bozell Kamstra and will become the business-to-business unit of… Continued

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart… Continued

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand… Continued

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC… Continued

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco,… Continued

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For… Continued