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Fighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been… Continued

Women Executives in Public Relations, New York, is accepting entries for the 1997 WEPR Awards for Social Responsibility. The annual award recognizes agencies, corporations and organizations’ cause-related campaigns. The deadline is March 12. Call 212/213-6900… Continued

It’s no surprise that political correctness has become part of what drives the economic engine of corporate America. But as marketplace competition gets stiffer, PR professionals are finding out that managing public perception will become… Continued

Marcom house Scelba, Scelba, DeTitta & Wolfson, Montville, N.J., claimed an industry first by getting the syndicated Howard Stern radio show to run Ansell-America’s LifeStyles Condoms commercials through May. The 60-second spots, which began last… Continued

Ogilvy & Mather, Los Angeles, dropped its less-than-two-year-old $30 million mobile services account with Pacific Bell, Los Angeles, because of a "conflict of interest" due to its Feb. 12 win of the $80 million GTE… Continued

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the… Continued

President of PRSA Joins Cook PR Edward R. Albanesi, president of the Public Relations Society of America (PRSA), will serve as a consultant for William Cook Public Relations, Jacksonville, Fla., a subsidiary of The William… Continued

Dateline NBC 30 Rockefeller Plaza New York, N.Y. 10112 Phone: 212/664-7501 Editor’s Note: Dateline will likely be one of the most difficult editorial operations you’ll ever seek to influence because of the number of producers… Continued

Good public affairs basically hinges on one thing: balance. The task for PR firms heading public affairs programs is that they must become immersed enough in the issues they lobby for – or the communities… Continued

PR practitioners have found that "some things in life are free," as traditional advertising methods and tactics such as offering free samples become wildly successful on the Web. For example, account executives at Ketchum Public… Continued