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Marketers and PR practitioners are finding that managing perceptions about certain drugs among advocacy groups has become a constant challenge. But working with consumer activists –rather than working against them — can actually aid in… Continued

A new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of… Continued

A study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties.… Continued

Thousands of infants and toddlers suffer from a serious problem that many healthcare marketers have never even heard of. Yet it’s a problem that can have devastating effects and should be targeted in maternal public… Continued

As compliance and loyalty levels, brand elasticity and volume quotas continue to challenge pharmaceutical marketers, our job as agencies and clients is to identify and find prospects that will become profitable customers, and to maintain… Continued

To create a stronger relationship with new parent households that result in better understanding of baby feeding needs – H.J. Heinz Co.’s [HNZ] Australian division recognized it needed to show in-depth expertise in all aspects… Continued

13th Annual In-Awe Awards Medical Marketing Association 74 New Montgomery, Suite 230, San Francisco, CA 94105; 415/764-4807 – Awards honor creative excellence in medical and healthcare marketing in the past year. Applications due by March… Continued

Whether it’s in a trade newsletter or in the pages of company newsletter, a beaming healthcare executive is posing for the camera when handed a plaque or certificate. Why isn’t that person you? Just how… Continued

If you stop to enjoy a steaming latte or an ice-cold frappuccino at one of Starbuck’s 800 coffee shops, you may be surprised that the part-time worker behind the worker is receiving one of most… Continued

March 23-26. 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13. The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued