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While hospitals increased marketing spending slightly last year, the advertising portion of those budgets was slashed by 20 percent, according to a recent annual survey of hospital marketers. Results of the 1996 National Hospital Marketers… Continued

Reflex hammers, fetal heart stethoscopes and a steel replacement hipare some of the visual elements Mullen used in a bold campaign for Memorial Health Care, a medical center in Worcester, Mass. Hospital marketers hope the… Continued

Fighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been… Continued

Low awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women’s… Continued

The indoor tanning industry is about to launch a nationwide campaign to convince Americans that moderate exposure to sunlight not only isn’t harmful, but could save 30,000 lives a year by reducing the risk of… Continued

Marketers and PR practitioners are finding that managing perceptions about certain drugs among advocacy groups has become a constant challenge. But working with consumer activists –rather than working against them — can actually aid in… Continued

A new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of… Continued

A study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties.… Continued

Thousands of infants and toddlers suffer from a serious problem that many healthcare marketers have never even heard of. Yet it’s a problem that can have devastating effects and should be targeted in maternal public… Continued

As compliance and loyalty levels, brand elasticity and volume quotas continue to challenge pharmaceutical marketers, our job as agencies and clients is to identify and find prospects that will become profitable customers, and to maintain… Continued