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Whether it’s in a trade newsletter or in the pages of company newsletter, a beaming healthcare executive is posing for the camera when handed a plaque or certificate. Why isn’t that person you? Just how… Continued

If you stop to enjoy a steaming latte or an ice-cold frappuccino at one of Starbuck’s 800 coffee shops, you may be surprised that the part-time worker behind the worker is receiving one of most… Continued

March 23-26. 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13. The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued

PSAs targeting ear infections should be on the rise –as middle-ear infections among preschoolers have risen sharply in the 1990s, a report based on government surveys in 1995 and 1996 suggests. The surveys used interviews… Continued

While hospitals increased marketing spending slightly last year, the advertising portion of those budgets was slashed by 20 percent, according to a recent annual survey of hospital marketers. Results of the 1996 National Hospital Marketers… Continued

Reflex hammers, fetal heart stethoscopes and a steel replacement hipare some of the visual elements Mullen used in a bold campaign for Memorial Health Care, a medical center in Worcester, Mass. Hospital marketers hope the… Continued

Fighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been… Continued

Low awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women’s… Continued

The indoor tanning industry is about to launch a nationwide campaign to convince Americans that moderate exposure to sunlight not only isn’t harmful, but could save 30,000 lives a year by reducing the risk of… Continued

Marketers and PR practitioners are finding that managing perceptions about certain drugs among advocacy groups has become a constant challenge. But working with consumer activists –rather than working against them — can actually aid in… Continued