We asked our data partner Shareablee to look at blockchain influencers and see who the most active was during Q1 2019.
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Social Media ROI: 45% Say It’s Less Effective Than They’d Like, 30% Are Unable to Measure It
June 3rd, 2019 by Seth ArensteinAs readers of this publication know, we like to gauge the mood of the industry at frequent intervals. So after returning from The Social Shake-Up last month in Atlanta, we examined how communicators are assessing the bevy of data that social media generates. PRNEWS and partner InfoVision Social surveyed 150 PR executives to discover trends and pain points.
The Media Ecosystem Continues to Fragment as Fewer Reporters Contribute to Tier 1 Publications
June 3rd, 2019 by Seth ArensteinLast month we told you about a report from the U.S. Department of Labor shows that there are 6 PR pros to every one journalist Who are those journalists? What do they cover? And where do they write. A new study provides insight.
Building Trust or Not Quite Yet? What Senior Communicators Need to Know About Blockchain
June 3rd, 2019 by PRNEWSMany communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.
How Digital and Opinion Research Expertise Will Help Manage Your Crisis and Win Your Lawsuit
June 3rd, 2019 by PRNEWSCommunicators need to take a different approach to crisis management, three senior executives from APCO Worldwide argue. They must utilize research capabilities to constantly monitor the opinions and expectations of key stakeholders. This information will prove invaluable when a crisis hits.
AI Augments Humans with PR Measurement, but it’s no Silver Bullet
May 1st, 2019 by Pauline Draper-WattsWhat can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.
Takeaways from Media Relations Survey: Journalists Want Honesty, Personalized Pitches
May 1st, 2019 by Seth ArensteinIn each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers. Remember, PRNEWS subscribers are entitled to a 33 percent discount on all PRNEWS events and webinars.
Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys
May 1st, 2019 by Seth ArensteinOur regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?
Rushed to Market: Boeing Stands Firm on 737, Samsung Delays High-Tech Phone
May 1st, 2019 by Katie PaineMeasurement guru Katie Paine provides her take on Boeing’s (737 Max 8) and Samsung’s (Fold phone) crisis-management strategies. Her verdict is that neither company did a good job, though the negative implications seem to be lighter for Samsung.
Media Opens 60% of Pitches; Reporters Look for News Value, Authenticity and Personalization
May 1st, 2019 by Seth ArensteinThe disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.