Takeaways from Media Relations Survey: Journalists Want Honesty, Personalized Pitches

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Select Takeaways

Media Relations(pp 1-4): Journalists say they open a large number of the pitches and press releases they receive. It’s
60 percent of journalists admitted to Twitter shaming PR professionals.
Issues that deter journalists most from opening pitches include: PR people who pretend to know them, but don’t, spammy sounding pitches, and badly written releases that make it difficult to find the news.
Things that encourage journalists to open pitches: solicitations from companies they cover, pitches that include dollar amounts and are personalized.


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