Takeaways from Media Relations Survey: Journalists Want Honesty, Personalized Pitches

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers Remember, PRNEWS subscribers are entitled to a 33 percent discount on all PRNEWS events and webinars. Please contact Carol Brault([email protected]) for information. In addition, we invite you to access the PR News Subscriber Resources Center, available to paid subscribers at: http://www.prnewsonline.com/ subscriber-resources/
Select Takeaways

Media Relations(pp 1-4): Journalists say they open a large number of the pitches and press releases they receive. It’s
60 percent of journalists admitted to Twitter shaming PR professionals.
Issues that deter journalists most from opening pitches include: PR people who pretend to know them, but don’t, spammy sounding pitches, and badly written releases that make it difficult to find the news.
Things that encourage journalists to open pitches: solicitations from companies they cover, pitches that include dollar amounts and are personalized.