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There was a slew of PR-related studies released recently. Some contained good news for the industry, others did not. Included in the findings: a good portion of executives in the U.K. don’t know what the abbreviation PR means; earned media remains a good bet; PR firm profitability remains in good shape; and MuckRack has added publisher data to its suite.

With PRNEWS’ Top Women in Healthcare Communications awards luncheon coming up later this month, we asked our data partner Shareablee to look at the most socially active pharma and healthcare insurance providers for the first months of 2019. Clearly, these sectors need to address their social media strategies as both suffered major downturns in consumer engagement vs 2018.

There are few topics that touch more people than healthcare. For the broader public, healthcare often is equated with cost. Fair enough: American healthcare spending as a percentage of Gross Domestic Product is enormous. We asked finalists for PRNEWS’ Top Women in Healthcare Communications to discuss several issues, including communicating about cost.

This month Katie Paine looks at two crises in organizations that couldn’t be more different. First she analyzes the so-called mysterious deaths of Americans in The Dominican Republic; then she looks at scandal-plagued Deutsche Bank. The two took different crisis management approaches, though both ended up with similar results.

Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

We asked our data partner Shareablee to look at blockchain influencers and see who the most active was during Q1 2019.

As readers of this publication know, we like to gauge the mood of the industry at frequent intervals. So after returning from The Social Shake-Up last month in Atlanta, we examined how communicators are assessing the bevy of data that social media generates. PRNEWS and partner InfoVision Social surveyed 150 PR executives to discover trends and pain points.

Last month we told you about a report from the U.S. Department of Labor shows that there are 6 PR pros to every one journalist Who are those journalists? What do they cover? And where do they write. A new study provides insight.

Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.