Stories by Pauline Draper-Watts

AI Augments Humans with PR Measurement, but it’s no Silver Bullet

May 1st, 2019 by

What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.