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The pandemic shows it’s impossible to predict a crisis. On the other hand, assessing likely risks, preparing a response plan in advance, understanding processes and practicing regularly will ensure success during most crises.

As the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.

Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.

PRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners. 

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked. 

The novel coronavirus has resulted in drastic changes throughout the world. Communicators, though, can take solace in that many of the tactics they know from crisis management will apply to communicating during the pandemic.

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.

With so many companies expecting layoffs during the pandemic, how can communicators make sure speculation about job cuts doesn’t end up in the media before about-to-be-furloughed employees are alerted? We offer a bevy of tips and tactics.

As the pandemic continues, PR agencies are rethinking how they structure their business, looking at their staffing models and contract templates. Three trends have emerged that can keep agencies above water.