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We asked veteran PR pro, DC insider and crisis guru Gene Grabowski of kglobal to assess the effectiveness of messages presented at the political conventions. Which speakers (if any) benefitted from the virtual format, seemed genuine, used humor effectively and, most important, persuaded undecided voters to support their candidate?

“Stick to sports” is what many contrarians say when athletes become involved in social and political causes. However, athletes enjoy a high-profile platform, and many want to utilize that visibility for change. More than athletes, they are human beings. Will the current movement mature and work toward solutions?

In this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

Women hold 73% of PR jobs, yet their representation in management and pay still lag behind male colleagues. While women in all industries have a ways to go to reach full equity, brands are acknowledging and embracing a need for change. We look at how organizations honored Women’s Equality Day on social media.

Today we celebrate the 100th anniversary of Women’s Equality Day, marking a century since women won the right to vote via the 19th Amendment. It’s prudent to temper the celebration and recognize that the vestiges of inequality persist. The author offers examples of how PR can attack current instances of inequality.

During an Aug. 25 webinar hosted by PRNEWS, panelists discussed the benefits of including AI in their communications strategy. The technology, they said, does not exist as the be-all solution for anyone’s needs. Instead, it provides a helpful boost where needed, particularly for PR. 

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.

While PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations. 

Should you defer media training owing to the pandemic’s restrictions on travel and social distancing? While it’s a bit trickier during COVID-19, and in-person coaching is best, technology workarounds exist, our author, a former TV journalist, argues.