Too many PR pros continue to conduct media pitching with the “spray-and-pray” approach, using a long list of media contacts that might be way out of date and contain the wrong information for content creators. Instead, a smaller, hand-crafted list is a better bet. Here’s a step-by-step method for creating such a list.
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Tips for Building a Media List from Scratch and Avoiding Spray and Pray
November 13th, 2020 by Steve SmithRing Fails to Put Consumers First With Doorbell Recall
November 12th, 2020 by Nicole SchumanThe Ring recall may prove daunting, as it appears to place responsibility on the consumer. Not only is support information hard to find on Ring’s website, but the company blames faulty installation for any fires, not the doorbell.
Checking in on DEI: The Work Is Just Beginning
November 12th, 2020 by Nicole SchumanDEI initiatives permeate the PR industry. Are they effective? A recent survey finds 74 percent of respondents saying they are optimistic about their organization’s commitment to DEI. However, only 53 percent say DEI training is required, and 40 percent report their organization’s budget does not fund DEI. The enthusiasm for DEI exists, but the industry has a long way to go.
[VIDEO] PRNEWS Talks to Sean Sullivan, of Wreaths Across America, on Veterans Day and Storytelling
November 11th, 2020 by Nicole SchumanPRNEWS welcomed Sean Sullivan, PR liaison at Wreaths Across America. We discussed how the non profit is honoring veterans this year by adapting annual events to be COVID-safe.
Honoring Those Who’ve Served: A Message on Veterans Day
November 11th, 2020 by Steve ManuelA veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.
Mixing the Truth, Politics, Mark Esper, Lawyers and PR
November 10th, 2020 by Seth ArensteinIt’s an axiom of PR and communication that you shouldn’t lie to the media, even during an exit interview. The media often has a way of finding out the truth. When so much of our public life is committed to video, it makes getting away with lying very difficult. And then there are groups who’ll make videos about you.
A Look at Less-Publicized PR Crisis Communication Tips
November 10th, 2020 by Jack HolmesThere are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.
Biden Speech Calls for Unity, Sets Tone for New Administration
November 9th, 2020 by Nicole SchumanWhile the election showcased a deeply-divided nation, president-elect Joe Biden’s acceptance speech Saturday called for unity and healing. He set a precedent with the tone and content of his speech, acknowledging battles affecting every citizen across the nation. Bringing people together seems to be a systematic goal for the incoming administration. Letting people know out loud was one way to adhere to that promise.
Training Bad Habits Out of Good Communicators
November 6th, 2020 by Aubrey QuinnCommunicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.
Social Media Creatives Provide a Breather From Election Stress
November 5th, 2020 by Nicole SchumanUnless you’ve been living on Mars with no access to a livestream of Earth, there’s no denying that American’s emotions run the gamut right now. Many citizens’ stress levels, due to an elongated presidential election, have hit their peak. However, when things get tough in the U.S., some of our best and brightest creative coping mechanisms come through. Laughter is the best medicine for tense times, and social media is providing some of the most hilarious election memes, tweets and videos for comfort.