Winner: Pool Safety Council/Gibraltar Associates – Pool Drain Danger – Raising Awareness, Saving Lives Drowning is the second-leading cause of death among children ages 1-14, and entrapment in a pool, spa or hot tub drain is… Continued
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2010 NonProfit PR Awards: Crisis Management
November 3rd, 2010 by PRNEWSWinner: Pentagon Force Protection Agency – Active Shooter at the Pentagon Managing media and public reaction and—most importantly—ensuring a feeling of safety for employees in the building was tantamount for the Pentagon Force Protection Agency (PFPA)… Continued
2010 NonProfit PR Awards: Press Releases
November 3rd, 2010 by PRNEWSWinner: American Heart Association – 2020: Ideal Health & My Life Check Building on a 2010 scientific study that identified seven health factors and lifestyle behaviors that contribute to heart health, the American Heart Association looked… Continued
2010 NonProfit PR Awards: Corporate/Nonprofit Partnership
November 3rd, 2010 by PRNEWSWinner: Jiffy Lube International and Cone Inc. – 2010 Jiffy Lube Maintenance Partners for Life Campaign How do you build on the momentum of an already successful campaign? Jiffy Lube set the bar high and exceeded… Continued
2010 NonProfit PR Awards: PR on a Shoestring Budget
November 3rd, 2010 by PRNEWSWinner: Smithsonian’s National Museum of American History – Vince & Larry Crash into the Smithsonian (July 14, 2010) To raise awareness around the National Museum of American History’s work in collecting objects relating to auto safety,… Continued
2010 NonProfit PR Awards: Branding/Re-Branding Campaign
November 3rd, 2010 by PRNEWSWinner: Ogilvy Public Relations Worldwide – Planned Parenthood: “Someone you know…We’re Here” Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities,… Continued
2010 NonProfit PR Awards: Member and/or Volunteer Campaign
November 3rd, 2010 by PRNEWSWinner: Jones Public Affairs – Breast Cancer M.A.P. Project After a medical report confirmed a positive link between survival of cancer with emotional and social support for people with cancer, the Cancer Support Community (CSC) created… Continued
2010 NonProfit PR Awards: Blog
November 3rd, 2010 by PRNEWSWinner: SPI: The Plastics Industry Trade Association SPI determined the best way to get the Millennial generation (people ages 18-29) to see the benefits of plastics in an environmentally sustainable world was to speak to them… Continued
2010 NonProfit PR Awards: Website
November 3rd, 2010 by PRNEWSWinner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued
2010 NonProfit PR Awards: Media Relations
November 3rd, 2010 by PRNEWSWinner: National Football League – NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign The National Football League may seem like an unlikely partner for Breast Cancer Awareness. But with a million women watching the games, the… Continued