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PR News Announces Nonprofit PR Awards Finalists

March 28th, 2011 by

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

March 21st, 2011 by

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Strategic Partnerships: Philanthropy’s New Normal

February 7th, 2011 by

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.

While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

December 6th, 2010 by

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

2010 NonProfit PR Awards: Publications

November 3rd, 2010 by

Winner: National Beer Wholesalers Association – The Beer Route To effectively advocate on behalf of the country’s 2,850 licensed beer distributors and the vendors that serve them, the National Beer Wholesalers Association (NBWA) created The Beer… Continued

2010 NonProfit PR Awards: Email Newsletters

November 3rd, 2010 by

Winner: AICPA – Team Network News Designed to give its more than 650 employees the latest updates on professional trends, internal news and work-life issues, the American Institute of Certified Public Accountants’ monthly e-newsletter—Team Network News… Continued

2010 NonProfit PR Awards: Public Service Campaign

November 3rd, 2010 by

Winner: Zeno Group on behalf of American Urological Association Foundation & NFL – Know Your Stats about Prostate Cancer Talk about fantasy football. If you want to break through media clutter, it’s pretty sweet to have… Continued

2010 NonProfit PR Awards: Digital PR & Marketing

November 3rd, 2010 by

Winner: National Association of Home Builders – NAHB Home Buyer Tax Credit Public Awareness Campaign After the recession-rocked housing market cast a pall over 2008, by the early months of the following year the federal government… Continued

2010 NonProfit PR Awards: Public Affairs/Issues Management

November 3rd, 2010 by

Winner: Pool Safety Council/Gibraltar Associates – Pool Drain Danger – Raising Awareness, Saving Lives Drowning is the second-leading cause of death among children ages 1-14, and entrapment in a pool, spa or hot tub drain is… Continued

2010 NonProfit PR Awards: Crisis Management

November 3rd, 2010 by

Winner: Pentagon Force Protection Agency – Active Shooter at the Pentagon Managing media and public reaction and—most importantly—ensuring a feeling of safety for employees in the building was tantamount for the Pentagon Force Protection Agency (PFPA)… Continued