Stories by Jon Brown, IBA International


Teamwork: How PR and Marketing Content Can Help Spur Sales

August 31st, 2017 by

With B2B buying decisions sometimes taking weeks and months if not year, how can PR and marketing work with sales to unclog the bottle neck? A content strategy can help, but it must be an integrated effort. Here are tactics that marketing and PR can employ to assist sales in guiding prospects down the decision funnel.